TAMPA, Fla. – The United Soccer League (USL) today announced a multi-year partnership with California-based Prinx Chengshan Tire North America (Prinx) a global tire manufacturing leader, as the league’s first Official Tire Partner.

The wide-ranging partnership officially begins this Saturday, April 6, in conjunction with the first match in USL history to be broadcast on network television: Louisville City FC vs. Indy Eleven, 4 p.m. ET on CBS. Reflecting Prinx’s dedication to high-level performance, the partnership will focus thematically on celebrating teams and players that are performing at the highest level.

“The USL is honored to work alongside Prinx – a longtime global leader and now our first Official Tire Partner – during a time of tremendous growth for both organizations,” said USL Chief Commercial Officer Court Jeske. “Prinx recognizes that the USL is vital and authentic to American soccer and has committed to supporting our full pathways from youth to professional for women and men.”

The partnership with the USL will come to life most vividly through popular content initiatives that celebrate high-level performance, including:

• Prinx Performance Standings: Prinx will be the presenting partner of the regular-season standings in all three of the USL’s professional leagues: the women’s USL Super League; the men’s USL Championship and USL League One. Each league’s standings page will bear the brand “Prinx Tires Performance Standings.”

• Prinx Tires Most Valuable Performer (“MVP”): At the conclusion of each nationally televised USL Super League, USL Championship and USL League One match, a “Prinx Tires Most Valuable Performer,” or “MVP,” will be selected and featured on air and through USL social media channels. Prinx Tires also will be the presenting partner of the end-of-season “Player of the Year” award in each of USL’s three professional leagues.

• Prinx Tires Power Rankings: Prinx branding and the story of performance will be integrated with the popular weekly Power Rankings features on the league websites.

The partnership includes additional custom content activations, integrated media, in-stadium branding, marquee event dealer activations and a national fan sweepstakes, details of which will be announced later. 

Prinx Chengshan is a leading global tire manufacturer with a steadfast commitment to producing high-quality tires for a wide range of vehicles. With a focus on research, innovation, and sustainable practices, Prinx Chengshan continues to set new standards in the industry, providing reliable and high-performance solutions to customers worldwide.  

“We are very proud to become the Official Tire Partner of the United Soccer League, a true watershed milestone for the Prinx Tires brand in North America,” said Samuel Felberbaum, President of Prinx Chengshan Tire North America. “As the sport of soccer continues its massive surge in popularity across the United States, this breakthrough partnership will allow Prinx to build brand awareness among the legions of passionate soccer fans across the country, as well as drive engagement with our extensive network of dealers coast-to-coast.”